Nina Del Sol
Nina Del Sol
Ludovic Verbeeck
2021
E-Commerce
Ludovic Verbeeck
2021
E-Commerce
Established in 2019, Nina Del Sol is devoted to women embracing a bohemian lifestyle, providing our endeared clients with a variety of chic and high-edged collections from around the world. A true invitation to travel and to liberty!
Nina Del Sol retails, promotes, and believes in slow fashion, thus partnering with brands that share this very essence. We believe in sustainable fashion and in promoting fair, ethical and environmental friendly trade. Mostly every item we propose is handcrafted, handprinted and / or hand-beaded.
Scope
Creating a new e-commerce platform. The aim was to give a new breath to the brand using a modern yet elegant layout teamed with the latest tools that a modern market would require. From the advanced filter functionality, gift card and advanced coupons, we made it easy for Nina Del Sol to manage their marketing campaigns integrating with MailChimp for newsletter, synching the product catalog for Facebook Shop.
Payments made simple using Stripe payment gateway as well as local Juice by MCB that allows Quick mobile transactions. Other functionalities include the Wishlist, Account page, Order tracking and customised secured checkout page. Finally, a Cart recovery system was put in place in case a customer abandoned the checkout process, he would be notified by mail 30min later with a link to continue where he left off.
Results
Retention
When you’ve just started your store there is one thing you should be focused on: getting customers. At this point your acquisition efforts should completely trump retention. Focus on strategies and tactics that will help you grow your customer base.
Avg Weekly visits
Traffic, specifically number of visits, is a fundamental measurement of site reach and growth. It’s helpful at gauging how well your marketing efforts are working, and helps to give a great overall snapshot of site performance. You spend all this time figuring out how to get traffic to your website, but the key is to make sure it’s the right traffic.
Page Growth
Timing is everything in the digital world. The digital marketing strategy implemented to generate 100 visitors a day will likely need to change in order to transition from 1,000 visitors a week to 10,000 visitors a week
What Ronan, the brand owner has to Say about us
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Port Louis
Mauritius
hello@lverbeeck.com
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